Let Your

Thoughts Run Wild


Brain Machine 

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The objective of this project was to develop an app for a mobile device. This app doesn't

need to be about food or restaurants, but it has to serve a particular need. The process should begin with an original concept that is a unique solution to an existing problem.    

This app will be used as a new tool for brainstorming. I defined the target audience and developed several personas, and from there made a creative brief. Then, I created an app, Brain Machine, that helps people develop their ideas based on commonly used words. This app

offers classifications and relevant words for reference to give the user tons of ideas. Also, users can visit other brainstorming projects on the app and communicate with each other.

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