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It's All About

the Vegetables

Project
HOTVEGGIES

Objective

The goal of this project was to identify a problem for a selected topic. Based on the problem, we needed to figure out effective ways using graphic design to solve it. The approach should use a consistent visual system. We also needed to study how to identify the target audience, competitors, and stakeholders. 

Solution

Based on observing our environment, I identified a problem about people consuming meat and how it affects the environment as well as its impact on our health and the lives of animals. I created an event which raised awareness about eating vegetarian as an alternative to meat and developed a visual system for all the deliverables. The aim of this project is to encourage people to realize the  positive effect of vegetarian diets, and to learn dietary knowledge and recipes through a website and an app.